Visit Tallinn is the official tourism authority of the City of Tallinn and is part of the Tallinn Strategic Management Office. Visit Tallinn’s mission is to create a positive image of the city, to increase awareness of Tallinn as a leisure and conference destination, and to inspire memorable visits that are also sustainable and create value for the local community.
Tallinn Tourism 2035
Raising global knowledge of the destination
We raise awareness of the destination through international communication and marketing activities targeted at strategic markets and focus groups. We create inspiring visuals and texts to highlight the unique features of Tallinn. We also attend international marketing events and gain contacts among domestic and international tourism professionals to expand the volume of incoming tourism in Tallinn.
We aim to create interest in Tallinn as a travel destination and inspire people to visit Tallinn.
Creating a positive visitor experience
We believe that smart solutions help showcase and experience the rich historical and cultural legacy of Tallinn. We put emphasis on providing personalised and easily accessible tourist information. It is also important that the city is comfortably accessible for people of any age and with diverse mobility capabilities.
Our aim is to ensure the most positive visitor experience possible in Tallinn and to promote the image of Tallinn as a welcoming destination.
Sustainable tourism development
We understand that tourism must be environmentally sustainable, protect local historical and cultural legacy and bring value to local communities. We believe that local tourism service providers must be environmentally conscious, must know the principles of universal design and sustainable enterprise and use this knowledge when developing tourism services. We are working to ensure that the volume of tourists is spread through different areas of the city.
Our aim is to develop tourism according to sustainable principles and to support local communities and environmentally friendly actions.